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Contrary to the Super Bowl of 2022, Super Bowl LVII, which pits the Philadelphia Eagles against the Kansas City Chiefs on February 12, is not expected to have a lot of advertisements for bitcoin businesses. 

This is a significant change from the 2022 Super Bowl, which saw a number of major cryptocurrency companies, such as Square and Coinbase, advertise their products and services during the event.

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The ads received significant attention on social media, with many cryptocurrency enthusiasts and investors noting the growing interest in the space.

However, the crypto industry has seen a number of setbacks and challenges since the 2022 Super Bowl.

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Super Bowl LVII cryptocurrency Advertising Arrangements Broke Down After FTX Collapsed

The bankruptcy filing of FTX and the subsequent decline in the value of Bitcoin has led to a decrease in investment and interest in the crypto space.

Super Bowl LVII
Crypto advertisement deals for Super Bowl LVII fell apart after the FTX collapse. (source: Bloomberg)

This has also led to a decrease in the number of cryptocurrency companies that are able to afford the high cost of advertising during the Super Bowl.

Despite the lack of cryptocurrency ads during the 2023 Super Bowl, some traditional advertisers will still be present during the event.

Companies such as Coca-Cola, Budweiser, and Toyota are expected to be among the biggest advertisers during the game.

These companies have been a staple of the Super Bowl for many years, and they continue to invest in advertising during the event as it remains one of the world’s largest and most watched events.

It is also worth giving a benefit of the doubt as cryptocurrency is a relatively new industry, and it may take some time to establish itself as a mainstream form of payment and investment.

The absence of cryptocurrency ads during the 2023 Super Bowl does not necessarily mean that the industry is failing but rather that it is still in its early stages of development.

Overall, the lack of cryptocurrency ads during the 2023 Super Bowl highlights the challenges and uncertainties that still exist in the industry.

Despite these challenges, many investors and enthusiasts still believe in cryptocurrency’s potential and its benefits.

The future of the crypto industry remains uncertain, but it will likely continue to evolve and grow in the coming years.

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Crypto Out, Booze In

This increased regulatory scrutiny has decreased the number of cryptocurrency companies that can advertise during major events such as the Super Bowl. Many companies are now focusing their marketing efforts on more traditional channels, such as social media and influencer marketing, as they look to build their brands and reach new customers.

Super Bowl LVII Cryptocurrency Advertising Arrangements Broke Down After FTX Collapsed
Some crypto commercials in this Super Bowl reportedly fell apart. (Source: Bolly Inside)

In addition to increased regulatory scrutiny, the cryptocurrency industry has also faced criticism from some quarters over its association with illegal activities such as money laundering and fraud.

This has led to some consumers’ negative perceptions of the industry and made it more difficult for companies to advertise their products and services.

However, despite these challenges, there are still many companies that remain optimistic about the future of cryptocurrency.

They believe the industry will continue to grow and evolve, eventually becoming a mainstream form of payment and investment.

In conclusion, the lack of cryptocurrency ads during the 2023 Super Bowl reflects the challenges and uncertainties in the industry.

Despite these challenges, many companies and investors still believe in cryptocurrency’s potential and are committed to its growth and development.

The future of the crypto industry remains uncertain, but it will likely continue to evolve and grow in the coming years.

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